All terms (15)
Deep Linking Fundamentals
Core concepts for linking users to in-app content
Deep Linking
A technique that uses URIs to link directly to a specific screen or piece of content within a mobile app, rather than simply launching the app's home screen.
Universal Links
An iOS feature that allows HTTPS URLs to open directly in a native app instead of Safari, verified through an Apple App Site Association (AASA) file.
Android App Links
Android's verified deep linking mechanism that uses Digital Asset Links to associate HTTPS URLs with an app, allowing links to open directly in the app without a disambiguation dialog.
Deferred Deep Linking
A deep linking technique that preserves the intended destination through the app install process, routing users to specific content after they install and open the app for the first time.
URI Schemes
Custom URL protocols (like myapp://path) that enable basic deep linking into mobile apps, though without the security and fallback benefits of Universal Links or App Links.
Contextual Deep Linking
Deep linking that carries metadata (context) about the user's pre-click journey, enabling personalized in-app experiences based on the source, campaign, or content that brought them.
Configuration & Setup
Technical configuration files and standards
Apple App Site Association (AASA)
A JSON configuration file hosted on a web domain that tells iOS which URL paths should open in a native app, enabling Universal Links.
App Indexing
The process of making in-app content discoverable and surfaceable in search engine results, allowing users to open app screens directly from Google or Apple search.
Smart App Banner
A banner displayed on a mobile website that promotes the native app, using deep links to route users to the corresponding in-app content when tapped.
Attribution & Measurement
Tracking installs, engagement, and campaign performance
Mobile Attribution
The process of identifying which marketing channel, campaign, or touchpoint led a user to install or engage with a mobile app.
Mobile Measurement Partner (MMP)
A third-party analytics company that helps app marketers measure and attribute installs and in-app events across advertising channels.
SKAdNetwork
Apple's privacy-preserving framework for measuring the effectiveness of advertising campaigns that drive app installs, without revealing user-level data.
App Tracking Transparency (ATT)
Apple's iOS framework that requires apps to request user permission before tracking their activity across other companies' apps and websites.
UTM Parameters
Standardized URL query parameters (utm_source, utm_medium, utm_campaign, etc.) used to track the effectiveness of marketing campaigns by identifying traffic sources.
Use Cases
Applied deep linking techniques