Why consider Redirectly instead of Branch?
Branch is a full-featured growth and attribution platform with deep linking, analytics, and a broad set of marketing tools. If you primarily need deferred deep linking and install attribution—without the complexity or cost of a full marketing suite—Redirectly focuses on that. You get a simple API, Flutter and React Native SDKs, and transparent pricing.
Redirectly does not replace Branch's full product (e.g. full attribution stack, A/B testing, content). It replaces the core deferred deep linking and install attribution use case so you can keep your stack simpler or use Redirectly alongside other tools.
Branch
Full growth platform: deep linking, attribution, A/B tests, content, and more.
Best when you need the full suite and enterprise support.
Redirectly
Focused on deferred deep linking and install attribution. Flutter & React Native SDKs, simple API.
Best when you want one thing done well, with clear pricing.
What Redirectly offers
- Deferred deep linking: links that survive app install and route users to the right screen or campaign.
- Install attribution: match installs to link clicks so you know which campaigns drive installs.
- Flutter and React Native SDKs: pure Dart and TypeScript, no native code required for basic setup.
- Simple API and dashboard: create and manage links, view analytics, and configure subdomains.
- Free tier and transparent pricing: start small and scale without surprise costs.
Deferred deep linking
Links survive app install and route to the right content.
Install attribution
Match installs to link clicks and campaigns.
Flutter & React Native
SDKs with simple APIs and full docs.
Who Redirectly is for
Redirectly fits teams that want deferred deep linking and install attribution without committing to a large platform. If you use Flutter or React Native and need links that survive app install and attribution for campaigns, Redirectly can replace or complement Branch for that use case.
See our Firebase Dynamic Links alternative and deferred deep linking pages for more context.