AppsFlyer Alternative

Redirectly vs AppsFlyer

AppsFlyer is expensive, marketing-focused, and lacks native Flutter support. Redirectly is built for developers who need deferred deep linking and install attribution. Pure Dart SDK, simple pricing, and docs written for engineers.

Context

Why developers look for AppsFlyer alternatives

AppsFlyer is a powerful mobile measurement partner (MMP) with advanced attribution, fraud detection, and SKAdNetwork support. However, it comes with significant trade-offs for development teams, particularly those building with Flutter or React Native.

💰 Enterprise pricing model

Limited free tier. Beyond that, AppsFlyer requires enterprise contracts and custom quotes. No transparent self-serve pricing for growth-stage teams.

📊 Marketing-team focus

AppsFlyer docs, SDKs, and features emphasize campaign tracking and analytics. Documentation is written for product managers and marketers, not engineers building mobile apps.

🔌 No native Flutter support

AppsFlyer Flutter integration relies on native wrappers, not pure Dart. This adds complexity and requires native code understanding for iOS and Android.

⚙️ Complex setup

AppsFlyer integration requires native configuration, multiple SDKs, and deep understanding of iOS and Android app attribution flows. Setup can take weeks.

If you need the full AppsFlyer feature set (SKAdNetwork, fraud detection, full MMP), AppsFlyer is the right choice. But if you simply need deferred deep linking and install attribution, you're paying for and maintaining complexity you don't need.

Comparison

Feature comparison table

Head-to-head comparison of Redirectly vs AppsFlyer. Focus is on core deep linking and attribution features that matter to development teams.

FeatureRedirectlyAppsFlyerNotes
Deferred deep linkingBoth platforms excel here. Core feature.
Install attributionBoth support basic and advanced attribution.
Flutter SDK (pure Dart)Redirectly: pure Dart. AppsFlyer: native wrappers only.
React Native SDKBoth have TypeScript-friendly SDKs.
Developer-focused documentationRedirectly: code-first docs. AppsFlyer: marketing-focused.
go_router / routing examplesRedirectly: full routing integration guides. AppsFlyer: basic integration only.
MCP Server for AI editorsRedirectly: built-in AI integration. AppsFlyer: not available.
Privacy-first by designRedirectly: minimal integrations. AppsFlyer: extensive 3rd-party integrations.
Self-serve transparent pricingRedirectly: publicly listed pricing tiers. AppsFlyer: enterprise quotes only.
Custom subdomainsBoth support branded link domains.
SKAdNetwork supportAppsFlyer: full SKAdNetwork implementation. Redirectly: coming soon.

Summary: Both platforms support the core deep linking and attribution use cases. Redirectly wins on developer experience (pure Dart, routing examples, AI integration) and transparent pricing. AppsFlyer wins on advanced iOS features (SKAdNetwork) and full MMP capabilities.

Pricing

Pricing comparison

AppsFlyer uses an enterprise licensing model with limited transparency. Redirectly offers clear, self-serve pricing tiers designed for growth-stage teams and developers.

Redirectly

Transparent, self-serve pricing.

Free

$0 / month

100 clicks/month, basic dashboard, test environment.

Starter

$24 / month

10,000 clicks/month, subdomain, analytics, API access.

Pro

$80 / month

100,000 clicks/month, team support, advanced analytics, priority support.

No hidden fees. Upgrade or downgrade anytime.

AppsFlyer

Enterprise licensing model.

Free Tier

Limited free access

Very limited features and attribution data retention.

Growth

Custom quote

Typically $500+/month depending on volume and features.

Enterprise

Custom quote

Minimum contract required. Complex pricing based on MAU and features.

No public pricing. Enterprise contracts required.

Why pricing matters

AppsFlyer's enterprise licensing makes it difficult for small teams and startups to try the platform or budget accurately. Redirectly's transparent pricing lets you start free and grow predictably. You only pay for what you use, with no surprises.

Developer Focus

Developer experience

AppsFlyer is designed for product managers and marketers. Redirectly is built for developers. This difference shows up in SDKs, documentation, and integration patterns.

SDK Design

Redirectly

  • Pure Dart for Flutter—no native wrappers
  • TypeScript SDK for React Native
  • go_router integration examples
  • Works with state management (Riverpod, Provider, GetX)

AppsFlyer

  • Native wrappers for Flutter (requires native code)
  • React Native SDK available
  • No routing framework examples
  • Designed for campaign attribution, not routing

Documentation

AppsFlyer documentation targets product teams and focuses on campaign creation, audience segmentation, and analytics dashboards. You won't find:

  • • Dart code examples for Flutter
  • • pubspec.yaml integration patterns
  • • go_router or Riverpod integration guides
  • • Deep link data flow architecture
  • • Testing deep links in development

Redirectly documentation is written by engineers, for engineers. Every feature comes with Dart code, complete examples, and integration guides for popular Flutter packages.

Setup complexity

Redirectly

Time to first deep link: 10 minutes

Add package, initialize in main.dart, handle deep links. Pure Dart, no native configuration needed for basic setup.

AppsFlyer

Time to first attribution: 1–2 weeks

Configure iOS and Android native code, set up tracking endpoints, configure server-to-server callbacks. Requires iOS/Android expertise.

Migration

Migration guide from AppsFlyer SDK

Migrating from AppsFlyer to Redirectly is straightforward. Both platforms provide similar APIs for deep linking and attribution. Here's what a typical migration looks like.

Step 1: Update pubspec.yaml

Replace AppsFlyer with Redirectly in your Flutter project.

AppsFlyer

dependencies:
  appsflyer_sdk: ^6.0.0

  # AppsFlyer requires separate
  # Android/iOS configuration

Redirectly

dependencies:
  redirectly: ^1.0.0

  # That's it! Pure Dart,
  # no native setup needed

Step 2: Initialize the SDK

Update your main.dart initialization code.

AppsFlyer

import 'package:appsflyer_sdk/appsflyer_sdk.dart';

void main() {
  AppsflyerSdk appsflyerSdk = AppsflyerSdk({
    "afDevKey": "YOUR_APPSFLYER_DEV_KEY",
    "appId": "YOUR_APP_ID",
    "isDebug": true,
  });

  appsflyerSdk.initSdk();
  runApp(MyApp());
}

Redirectly

import 'package:redirectly/redirectly.dart';

void main() {
  Redirectly.initialize(
    apiKey: 'YOUR_REDIRECTLY_API_KEY',
    subdomain: 'your-subdomain',
  );
  runApp(MyApp());
}

Step 3: Handle deep links

Both platforms provide similar deep link handling. Update your app initialization.

AppsFlyer

appsflyerSdk.onAppOpenAttribution(
  (res) {
    var deeplink = res["deep_link_value"];
    // Navigate based on deeplink
  }
).onError((error) {
  print(error);
});

Redirectly

Redirectly.onDeepLink((deepLink) {
  // deepLink contains the full
  // deep link data from the click
  navigateToDeepLink(deepLink);
}).onError((error) {
  print(error);
});

Step 4: Create links programmatically (optional)

If you create deep links in code, update the API call.

AppsFlyer

appsflyerSdk.generateUniversalLink(
  parameters: {
    "campaign": "summer_sale",
    "product_id": "widget_123",
  }
).then((deeplink) {
  print(deeplink);
});

Redirectly

final deepLink = Redirectly.createLink(
  campaign: 'summer_sale',
  data: {
    'product_id': 'widget_123',
  },
);

print(deepLink.url);

Migration complete

That's the basic migration. You've replaced AppsFlyer SDK with Redirectly and updated the initialization and deep link handling code. Both platforms provide similar attribution data, so your analytics dashboards will continue to work.

For full migration guides including go_router integration, team setup, and advanced features, see the Redirectly documentation.

FAQ

Frequently asked questions

Is Redirectly a complete AppsFlyer replacement?▼

Redirectly focuses on deferred deep linking and install attribution—the core features most teams actually use. It is not a complete MMP (Mobile Measurement Partner) replacement for AppsFlyer's SKAdNetwork, fraud detection, and full attribution suite. However, if you only need deep linking and basic attribution, Redirectly is simpler and more affordable.

Does Redirectly have a pure Dart SDK for Flutter?▼

Yes. Redirectly provides a pure Dart SDK for Flutter with no native code required. AppsFlyer only offers native wrappers (platform channels), which means you need to understand iOS and Android native code to integrate it properly. Redirectly is designed for Flutter developers first.

Can I migrate from AppsFlyer to Redirectly easily?▼

Yes. Both platforms provide similar deep linking and attribution APIs. Migration involves: (1) replacing the AppsFlyer package with Redirectly in pubspec.yaml, (2) updating initialization code, and (3) adjusting deep link handling. Most teams complete migration in a few hours.

How much cheaper is Redirectly compared to AppsFlyer?▼

Redirectly starts at $24/month (Starter) and $80/month (Pro). AppsFlyer has a limited free tier and then requires enterprise quotes for higher volumes. For small to mid-size teams, Redirectly is typically 5–10x less expensive. You get transparent pricing with no hidden costs or surprise bills.

Why is AppsFlyer documentation not developer-focused?▼

AppsFlyer is designed for marketing and product teams. Their documentation emphasizes campaign tracking, audience segmentation, and analytics dashboards. Redirectly docs are written by engineers for engineers: every feature comes with Dart code, pubspec.yaml examples, and go_router integration guides.

Does Redirectly support SKAdNetwork?▼

Not currently. SKAdNetwork is an Apple attribution framework that AppsFlyer fully supports. If SKAdNetwork attribution is critical to your iOS workflow, AppsFlyer is the better choice. For most teams focused on deep linking and basic attribution, Redirectly's approach is sufficient. SKAdNetwork support is on the Redirectly roadmap.

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Compare Redirectly to Firebase for deep linking.

Branch.io Alternative

Redirectly vs Branch for mobile deep linking.

Flutter Deferred Deep Linking

Guide to deferred deep linking in Flutter apps.

AASA Validator

Debug Apple App Site Association for iOS deep linking.

Assetlinks Validator

Validate Android deep linking configuration.

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