Why consider Redirectly instead of Apps Flyer?
Apps Flyer is a full attribution and analytics platform with deep linking, MMP (mobile measurement partner) features, and a broad set of tools. If you primarily need deferred deep linking and install attribution—without the complexity of a full attribution platform—Redirectly focuses on that. You get a simple API, Flutter and React Native SDKs, and transparent pricing.
Redirectly does not replace Apps Flyer's full product (e.g. full attribution stack, SKAdNetwork, fraud). It replaces the core deferred deep linking and install attribution use case so you can keep your stack simpler or use Redirectly alongside other tools.
Apps Flyer
Full attribution and MMP platform: deep linking, attribution, SKAdNetwork, fraud, and more.
Best when you need the full attribution suite and MMP capabilities.
Redirectly
Focused on deferred deep linking and install attribution. Flutter & React Native SDKs, simple API.
Best when you want one thing done well, with clear pricing.
What Redirectly offers
- Deferred deep linking: links that survive app install and route users to the right screen or campaign.
- Install attribution: match installs to link clicks so you know which campaigns drive installs.
- Flutter and React Native SDKs: pure Dart and TypeScript, no native code required for basic setup.
- Simple API and dashboard: create and manage links, view analytics, and configure subdomains.
- Free tier and transparent pricing: start small and scale without surprise costs.
Deferred deep linking
Links survive app install and route to the right content.
Install attribution
Match installs to link clicks and campaigns.
Flutter & React Native
SDKs with simple APIs and full docs.
Who Redirectly is for
Redirectly fits teams that need deferred deep linking and install attribution without the complexity of a full attribution platform. If you use Flutter or React Native and want links that survive app install and attribution for campaigns, Redirectly can replace or complement Apps Flyer for that use case.
See our Firebase Dynamic Links alternative and deferred deep linking pages for more context.