Firebase deprecated Dynamic Links in 2025. We compare Redirectly, Branch, Dub, AppsFlyer, and Adjust to help you find the best replacement for your app.
Firebase Dynamic Links powered millions of app deep links for over a decade. But in 2025, Google deprecated it, giving developers until late 2026 to migrate.
You have options. The question isn't whether to migrate—it's which platform fits your needs and budget. We'll walk through the major players and give you an honest assessment for different use cases.
Disclosure: This is a comparison by Redirectly. We've aimed to be fair and accurate, but we obviously think Redirectly is the best choice for most indie developers. Read on and decide for yourself.
| Feature | Redirectly | Branch | Dub | AppsFlyer | Adjust |
|---|---|---|---|---|---|
| Free Tier | |||||
| No Code Quota | |||||
| Flutter Support | |||||
| React Native Support | |||||
| Analytics | Basic | Advanced | Basic | Advanced | Advanced |
| API Documentation | Excellent | Good | Good | Good | Good |
| MCP Server | |||||
| Best For | Indie Devs | Enterprise | Marketers | Enterprise | Enterprise |
Best for: Flutter/React Native indie developers
Pricing: Free tier unlimited, $29/mo for advanced features
Setup Time: 5-10 minutes with MCP, 30 minutes manually
Learning Curve: Very gentle—excellent documentation
Strengths:
Weaknesses:
Best for: Large teams and enterprises
Pricing: Free for testing, enterprise pricing starts $4k+/year
Setup Time: 30-60 minutes
Learning Curve: Steep—lots of features
Strengths:
Weaknesses:
Best for: Marketing teams with complex attribution
Pricing: Free tier, $20/mo Pro, custom enterprise
Setup Time: 15 minutes
Learning Curve: Easy—marketing-focused UI
Strengths:
Weaknesses:
Best for: Large app teams doing cohort analysis
Pricing: Enterprise pricing only (no free tier)
Setup Time: 1-2 hours with support
Learning Curve: Very steep—complex platform
Strengths:
Weaknesses:
Best for: Large teams needing fraud detection
Pricing: Enterprise pricing only (no free tier)
Setup Time: 1-2 hours with support
Learning Curve: Steep—complex analytics focus
Strengths:
Weaknesses:
Free tier + $29/mo for advanced features (still 95% cheaper than alternatives)
Free tier + $20/mo (but limited deep linking features)
Minimum enterprise tier, often $10k+ with typical usage
Enterprise pricing, minimum spend required
Enterprise pricing, minimum spend required
Bottom line: For indie developers, Redirectly is 10-15x cheaper than competitors while offering better tooling for modern AI-native development.
Firebase is fully sunsetted in late 2026. Plan your migration now:
If you choose Redirectly, migration takes 30 minutes:
1. Export your Firebase Dynamic Links data 2. Import into Redirectly dashboard 3. Update your routing code 4. Set up SSL certificate verification 5. Test on real devices 6. Switch DNS/links to Redirectly
If you were using Firebase Dynamic Links, you're likely an indie developer or small team building mobile apps. Redirectly is the clear winner for your use case: it's 10x cheaper, focuses specifically on mobile deep linking, has zero quotas on the free tier, and includes MCP integration for modern AI-native development.
Branch is superior if you have a large team and need advanced analytics. AppsFlyer and Adjust are for teams at massive scale needing fraud detection and attribution modeling.
For everyone else: start with Redirectly. It's faster to implement, costs less, and as your app scales, you can evaluate enterprise alternatives later.